Newsletter
Fall 2008
Volume 21, Issue 2
• SNL premiere draws big ratings, hype
• Opinion: Emmy nominations show the rise of cable
• Who is reading the newspaper?
• Newspaper sales continue to fall
Winter 2008
Volume 21, Issue 1
• Consumers favor environmentally responsible companies
• Green economics: a megatrend say bank analysts
• Enbryonic "green market" holds promise for companies that embrace it
• Wal-Mart: saving the earth
• Conduct a green audit
• Chart: Consumers want businesses to play a bigger role in reducing climate change
• Chart: Adults reached yesterday by major media (%)
• TVB's electronic trading system
• New Fox business network
• Electronic billboards
Fall 2007
Volume 20, Issue 3
• Take control of your sales operation - Tips for building a better sales force
• Juice guy launches Plum TV- The latest enterprise of Tom Scott, co- founder of Nantucket Nectars
• ebay media-trading system prototype a flop - Prototype is nothing more than an automated RFP
• TV Guide debuts online video guide - Wants to become the go-to site for video
• go2 Mobile Content Network: on-the-go access to local information - An attractive, and inexpensive advertising option for local business
• Marketing Myopia still relevant four decades after publication - Classic Harvard Business Review article that sparked the modern marketing era
• Radio is a personal medium - Ad copy that works in print or televison will not work in radio
Spring 2007
Volume 20, Issue 2
• Traditional advertising drives online product searches - Results of a survey by the Retail
• Outdoor revenues predicted to increase 5.7% this year - One "old media" format, billboards, has not been hurt by competition from new media
• MapQuest's "send to cell" - A new service from mapquest.com, allows users to create driving directions and maps online and later access them from web-enabled mobile devices
• Two series mark the new TLC - The Learning Channel's effort to reach a younger demo suceeds
• "Early" local news @ 10 p.m. competitive - In many markets, local news shows in the 10 pm slot are beating their 11 p.m. counterparts
• New technology to streamline media buying - The open-standard system, TVB ePort, will facilitate transactions between advertisers, agencies, broadcasters, and station reps
Winter 2007
Volume 20, Issue 1
• "Virtual" word of mouth - Study finds that most word-of-mouth referrals are still face to face
• Are your salespeople prepared? Buyers complain that unprepared salepeople are their number on dislike
• Net Promoter Score -- Metric to measure customer experience and profitable growth
• Spanish-language TV growth outpaces general - Predicted to grow 6.5 percent on a compounded annual basis through 2010
• NBC scores with Sunday Night Football - Averaged a rating of 9.4 among men 18-49, according to Nielsen
• Bad Profits - Profits that come at the cost of customer relationships can cost you
• Radio revenue up - Increased 3 percent in November 2006 over same month in 2005
• Keeping track of your best customers saves on advertising - A purchased list of names is a good place to start, but a small database of qualified names gets the best results