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Located in Guilford on the Connecticut shoreline, Gaskell Media Management has been addressing the advertising needs of clients for more than 15 years. Our client list includes national, regional and local accounts in the retail and legal industries. Gaskell Media Management is a premier provider of advertising services including: Gaskell Media Management Tel: 203.458.3284 |
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In this issue: Opinion: Emmy nominations show the rise of cable Newspaper sales continue to fall
Winter 2008 In this issue: Consumers favor environmentally responsible companies Green economics: a megatrend say bank analysts Enbryonic "green market" holds promise for companies that embrace it Chart: Consumers want businesses to play a bigger role in reducing climate change Chart: Adults reached yesterday by major media (%) TVB's electronic trading system In this issue: Take control of your sales operation - Tips for building a better sales force Juice guy launches Plum TV- The latest enterprise of Tom Scott, co- founder of Nantucket Nectars ebay media-trading system prototype a flop - Prototype is nothing more than an automated RFP TV Guide debuts online video guide - Wants to become the go-to site for video go2 Mobile Content Network: on-the-go access to local information - An attractive, and inexpensive advertising option for local business Marketing Myopia still relevant four decades after publication - Classic Harvard Business Review article that sparked the modern marketing era Radio is a personal medium - Ad copy that works in print or televison will not work in radio
Spring 2007 In this issue: Traditional advertising drives online product searches - Results of a survey by the Retail Advertising and Marketing Association (RAMA) finds shoppers are more likely to start an online search after exposure to traditional media advertising Outdoor revenues predicted to increase 5.7% this year - One "old media" format, billboards, has not been hurt by competition from new media MapQuest's "send to cell" - A new service from mapquest.com, allows users to create driving directions and maps online and later access them from web-enabled mobile devices Two series mark the new TLC - The Learning Channel's effort to reach a younger demo suceeds "Early" local news @ 10 p.m. competitive - In many markets, local news shows in the 10 pm slot are beating their 11 p.m. counterparts New technology to streamline media buying - The open-standard system, TVB ePort, will facilitate transactions between advertisers, agencies, broadcasters, and station reps Three reasons to be nicer to your customers - Don't put all your effort into bringing in new customers Local broadcast TV revenues up 21.5% in Q4 "Radio's biggest spenders speak up" - Results of the Local Advertiser Perceptual Study Arbitron measures away-from-home TV viewing - Study finds out-of-home viewing is significant Wireless weathercasting - In Q4 of 2006, an average of 13 million people accessed weather services either by SMS or through a wireless browser The debate goes on - Is media consolidation still an issue?
In this issue: "Virtual" word of mouth - Study finds that most word-of-mouth referrals are still face to face Are your salespeople prepared? Buyers complain that unprepared salepeople are their number on dislike Net Promoter Score -- Metric to measure customer experience and profitable growth Spanish-language TV growth outpaces general - Predicted to grow 6.5 percent on a compounded annual basis through 2010 NBC scores with Sunday Night Football - Averaged a rating of 9.4 among men 18-49, according to Nielsen Bad Profits - Profits that come at the cost of customer relationships can cost you Radio revenue up - Increased 3 percent in November 2006 over same month in 2005 Keeping track of your best customers saves on advertising - A purchased list of names is a good place to start, but a small database of qualified names gets the best results "Localism" is Fox's new strategy for its O&Os' websites - Each website will be a standalone, community-based business Direct mail tips - do's for creating a successful direct mail piece Radio and the consumers mind: how radio works - Findings from the Radio Ad Effectiveness Lab on the psychology of radio advertising What happens when the spots come on? Nielsen analysis of commercial breaks finds high level of audience retention
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